Why Penguin Living and Yoke started the Wellbeing Narrative movement
I know its clichéd to start with a quote, but you’ll need to forgive me as I work in publishing:
“Vulnerability is the birthplace of love, belonging, joy, courage, empathy and creativity. It is the source of hope, empathy and authenticity. If we want greater clarity in our purpose or deeper and more meaningful spiritual lives, vulnerability is the path.”
This quote from Brené Brown’s seismic Daring Greatly encapsulates for me the reason we decided to launch the Wellbeing Narrative campaign. It is about creating a movement, a safe space and a community that can come together to share stories of their own wellbeing journeys. It is our mission that these stories, and the forum in which they are shared, go on to inspire real change in the way that people work. Our goal is that these stories encourage people to show up at work as their authentic selves, and that this will create a revolution of honesty, empathy and innovation.
But all this needs to start with opening up and sharing their stories. Fortunately, that is what Penguin Random House has built a brand on for near enough the last century. Penguin Living’s purpose is to connect consumers with our inspirational authors across a spectrum of wellbeing and personal development areas – whether your interest is resilience, wellness, mindfulness, mental health, empathy, leadership, creativity, meaning, purpose or entrepreneurialism.
Our partnership with Yoke under the Wellbeing Narrative amplifies this and, by using Yoke’s organisational wellbeing expertise, we are able to make even more meaningful and impactful connections to our authors. Ultimately for us, our authors have the answers, or at least the provocations, to create debate, alter thinking and produce change.
We would love for you to join our community on LinkedIn <add hyperlink>. The more people that can share their stories, the more powerful this movement will become and the greater change we can enact as one.
Vulnerability starts with sharing stories. So why don’t you come and share yours with us now?